“The future is already here — it’s just not evenly distributed.”
William Gibson

regenerate is a collaborative transformation communications consultancy


We help forward-thinking organisations future-proof themselves against the effects of systemic global changes – in particular Climate Change – through systems thinking, design thinking, innovation, digital transformation, and targeted messaging.


Regenerate will connect you with the necessary knowledge, information, expertise and opportunities – and give you the communication and persuasion tools you need – to respond appropriately, rapidly and impactfully to the unique challenges that you and your organisation face in today’s fast-changing, unpredictable world.

Ask Yourself


How might global environmental change – specifically, Climate Change – impact your business?


How will you respond to – and harness – the unique new challenges, risks and opportunities headed your way?


Regenerate will work with you to unpack these questions, and help you devise the best responses.


We are curious by nature, thrive on challenges and driven by results. Want to know more? Let’s talk.


Regenerate’s value proposition and offerings are based on a few key, observable, measurable assumptions:


  • The world and humanity are facing new challenges (multi/pan-systemic: environmental, social, cultural, economic, personal and spiritual) for which solutions are still evolving, being devised, or are taking time to gain traction.
  • The effect of these challenges is that the business, social, spiritual and geopolitical landscapes have in a short space of time changed in ways that demand new paradigms and approaches: both in terms of risks and opportunities for individuals, societies, business, governments and public and academic institutions.
  • It seems as if most things in human experience are now moving targets: the only constant appears to be change. And change is often frightening, daunting, and yet can be freeing and exhilarating. Transformation equals evolution, equals ongoing existence.
  • The solutions to these challenges need to be found collaboratively and actioned fast: there is hyper time sensitivity at play, especially in terms of environmental concerns, and how these are having a ripple effect throughout all areas of the global system.
  • In this information-driven, digitally-connected, socially-networked, knowledge-based new world, there is a surfeit of information being generated and consumed by the millisecond. This exponentially accelerated data sharing and communication capacity is bringing people and communities into closer proximity and interactivity than ever before, and opening up new frontiers of markets, knowledge and learning to entire new cohorts of people. However, it is also often causing overwhelm, numbness, confusion, alienation or conflict.

1. The medium is the message


Today’s increasingly user- and peer-to-peer, collaboratively generated technology and interconnectivity, has become disruptive, with constantly expanding global reach. A consequence of this is unprecedented power to rapidly reach, persuade and influence masses of people. More so than at any previous time in history, today huge and diverse swathes of people can be swayed to perform specific actions, and coaxed to engage in particular behaviours towards very focused ends.


Communication and knowledge-sharing have never before been such powerfully sharp instruments in the hands of those people and organisations seeking to influence human hearts and minds.


Just as marketing, advertising and persuasive formulas and techniques have been used in the past – especially during the 20th century – to influence the masses to consume, vote and live in ways that have led to our system’s current dysfunction and dis-ease, we believe that so too can they be used to hack the existing dysfunctional system and turn things around for the greater good of the world and humanity.


Regenerate Collaborative Transformation Consulting will help you:


  • imagine new possibilities for the future
  • devise the messages and mediums required to communicate these, and
  • deliver them to carefully targeted audiences, via the best channels, at the right time, pitched in the most impactful, sticky, actionable way.

2. With all of this in mind, here is an important question to consider:


Is ‘Sustainability’ in the traditional sense of the word now the most appropriate approach to solving the world’s big problems?


Evidence appearing daily in news headlines seems to suggest not – at least, not if it means maintaining the status quo. Instead of change makers and leaders trying to sustain systems that have become fundamentally and inherently dysfunctional, there is a new vision for the future under the guidance of the world’s thought leaders that includes Sustainability, but more importantly, requires regenerative or restorative design thinking and practices. The aim for any individual or organisation from here forwards should be more than ‘Sustainability’… it should be ‘Thrivability’.


The old must make way for the new. It is time for business unusual.


This is where Regenerate Collaborative Transformation Consulting enters play.

3. Our approach is simple


We see the world as one large ecosystem made up of smaller inter-related, ever-changing ecosystems. Our job is to connect the dots, i.e. work out where you fit in and how you can benefit by adopting a TBL (Triple Bottom Line, i.e. Profit, People and Planet) approach to business.


By using our unique, fit for purpose methodologies and tools we can assist you in discovering and unlocking hidden value in your business, faster, more efficiently and affordably than other, outdated modes of practice.

Systems Thinking


Systems Thinking is about strategy from an end-to-end perspective. We analyse the relationships between all the system’s parts to understand the potential for better decision-making.

Design Thinking


With Design Thinking we use logic, imagination, intuition, and systemic reasoning, to explore possibilities of what could be – to create desired outcomes that benefit the end user.



Innovation includes all processes by which new ideas are generated and converted into useful products and services. Creativity and imagination play a big part in this.

Digital Transformation


Digital Transformation is the integration of digital technology into all areas your organisation, fundamentally changing how you operate and deliver value to your stakeholders.

Thrive Forward

Regenerate offers collaborative communication, digital marketing and transformational or change management strategies and solutions to help solve the world’s biggest and most important challenges, rapidly and lastingly, using a Diagnostic/Remedial/Adaptative/Immunisation methodology called Thrive Forward:


What ails your organisation?


  • What needs to transform?
  • What problems are you trying to solve?
  • What are your pain points?
  • What keeps you up at night?
  • Chronic or acute problems?
  • Curable or terminal?
  • Do you want to be cured?


What treatments/remedies are recommended to fix your ailment?


  • What focused strategic solutions and communicative/persuasive tools are recommended for your ailment that are based on sound research and innovative/disruptive processes/practices?


How agile and adaptive is your organisation to the required changes?


  • Is there a chance of resistence/immunity to the remedies?
  • What are the blocks to change?
  • Is there any chance of relapse?


Is your organisation able to sustain/maintain the new regimen to ensure better health, wellbeing and longevity?


  • Maintenance: have you built ongoing health assessments/check-ups/follow-ups/regimen adjustments into your long-term Thrive strategy?
  • What type of life do you envision for your organisation in the long term?
  • Are you able to embrace the ongoing learning and adaptation required to keep your finger on the pulse of the most current changes and developments to prevent the return of dis-ease?



21st century corporations can no longer only focus on the traditional ‘bottom line’ or pure profit incentive. The new global system and economy dictate that a broader corporate perspective is required.


BusinessGenetics is uniquely positioned to support traditional corporate Sustainability, as well as the requisite new ‘Thrivability’ modality. It facilitates these by expanding the scope of BI and analysis techniques to identify and support the implementation of Sustainability and Thrivability initiatives.


BusinessGenetics has the only method available that formally captures the five dimensions of a business and enables formal analysis thereof. Enhancing the foundation of tomorrow’s sustainable corporations has been proven to enhance overall corporate performance,  yield greater ROI and attract more investors.

Leadership Challenges


  • Leadership and corporate awareness
  • Institutionalising Sustainability and Thrivability
  • Programmatic, enterprise deployment
  • Sustainability strategies reflected in executable actions
  • Measurement of Sustainability and Thrivability strategies

Operational Challenges


  • Culture and awareness
  • Understanding of business operations/process
  • Ensuring TBL (Triple Bottom Line) business operations
  • Alignment with Sustainability/Thrivability goals
  • Tracking of Sustainability/Thrivability progress

BusinessGenetics xBML


Using a method and system of diagrams based on an intuitive framework of Five W’s (Who does What, with Which information, Where and When), we give our clients a comprehensive overview of their enterprise – one that clarifies the complex relationships between information, people, resources and technology.



What activities must the business perform to achieve its purpose?



Which information is used to perform each activity?



Who performs each activity?



When are the activities performed?



Where are the activities performed?



After mapping the 5Ws above, BusinessGenetics then uses an algorithm (or inference engine) to create a comprehensive, choreographed, model of an organisation’s operations.

Traditional Corporate Sustainability increases the economic bottom line


  • Companies listed in the Dow Jones Sustainability Index and the FTSE4 Good Indexes have outperformed other market indices.
  • Companies that belong to the World Business Council outperformed their national stock exchanges by 15 to 25% over the last three years.
  • The Winslow Green Index of 100 ‘green screened’ companies increased in value by 73%, compared to the Russell 200 Index at less than 17%.



Business Modelling & Analysis

Communications & Digital Marketing Strategy

Transformation & Change Management

eLearning/Instructional Design

Event Conceptualisation, Planning & Management

New Product Development

Disruption & Innovation

UX/CX Strategy & Implementation

CSI/CSR Strategy & Implementation


Digital Transformation

Digital & Marketing Communications

Copywriting & Design

Content Creation & Curation

UX/CX Design

Digital Asset Management

eLearning & Blended/Experiential Learning

IoT Development and Integration

Scaled Virtual Coaching & Personal Development

Thrive Forward

Regenerative/Restorative System Design

Business Sustainability/Thrivability Integration

Circular Economy & Value Systems

Clean Energy Disruption

Fossil Fuel Divestment

Green Building Systems & Technology

Social Innovation

Institutional/Personal Development & Transformation



Ian Davidson

BA (Economics & Law), Rhodes University


Ian is a communications specialist with a background (30+ years) in Financial PR, Above- and Below-the-Line Advertising, Brand Development and Digital Communications. He has worked with a number of reputable agencies, in senior positions, including Ogilvy & Mather, Lintas Worldwide and Publicis.


In 2002 he joined a digital agency as CEO, which he helped grow into a successful, pioneering, award winning business and since then he has been actively involved in digital communications and transformation.


Ian has worked with a wide range of clients, both in South Africa and abroad, across a number of sectors including FMCG, Financial, Hospitality, Education, Tourism, Property, Fishing, Automotive, Govt., Professional Services and NGOs.


Given his extensive communications  experience and deep interest in Climate Change, sustainability, innovation and technology, Ian is well placed to spearhead any any project, campaign or initiative to help a business or organisation make sense of the world around them and how to move forward.

Brand & Project Experience


  • MLH Architects
  • EWE Architects



  • Alfa Romeo
  • Fiat



  • Rocket School
  • Kaos Pilots (Denmark)
  • Rhodes University
  • AEON (Africa Earth Observatory Network, UCT)
  • CSAG (Climate Systems Analysis Group, UCT)
  • Rhodes University Trust (UK)
  • AccessScience (UK)
  • Global Innovation Network (UK)
  • Institute of Knowledge Transfer (UK)
  • Auril (UK)



  • Haras de Saint Pair Stud Farm (France)



  • Bokomo Breakfast Cereals
  • White Star Maize Meal
  • Duens Bread
  • Dentyne
  • Federal Marine
  • Marine Products
  • Glenryck Canned Pichards
  • Lucky Star Canned Pilchards
  • Saldahna Canned Pilchards
  • Everfresh Long Life Milk



  • YDE
  • Bomshell
  • Nederburg SA Fashion Week
  • Mont Blanc


Film & Media

  • Media 24
  • Fine Music Radio
  • Cape Town Film Studios
  • Creamer Media
  • Reelives (UK)
  • Michel Comte Photography Archive
  • African Oral History Archive


Financial Services

  • Investec (UK and SA)
  • Interactive Investor (UK)
  • Old Mutual
  • Old Mutual Independent Broker Group: Bridge / Celestis / Masthead / Navigator / Tradewinds
  • Warwick Private Wealth
  • Assay Advisory, Assay Capital Strategies and Assay Corporate Finance
  • La Fayette (UK)


Food and Catering

  • Innovate (UK)
  • Conrad Gallagher (Celebrity Chef)
  • Col’ Cacchios



  • Orgafile



  • Technology Strategy Board (UK)
  • Trade & Investment KwaZulu-Natal (TIKZN)



  • Cape Town International Convention Centre (CTICC)
  • Lodge Lake Lure (US)
  • Constantia Uitsig
  • V&A Waterfront
  • Vrede en Lust Wine Estate
  • Tops Wine Show
  • Tops Bierfest



  • Laser Chemicals
  • Quick Tint


IT & Software Applications

  • Affinity Logic
  • JustEnough (US and SA)
  • Macrolan
  • UCS Solutions
  • Tap



  • Werksmans


Sport & Leisure

  • World Sport
  • J&B Met
  • Chilli Fiesta
  • Hobie 16’s World Championships
  • World Golf Amateur Championships



  • Windhoek Lager
  • Das Pilsener
  • Telana Hill Wines
  • Overgaauw Wines
  • Richelieu Brandy
  • White Horse Scotch Whisky
  • Black and White Scotch Whisky
  • SA Wine Foundation
  • SA Brandy Foundation



  • Lila



  • Greater Good South Africa (GGSA)
  • South African Social Investment Exchange (SASIX)
  • SouthSouthNorth (SSN)
  • South African Institute for Entrepreneurship (SAIE)
  • Activate!
  • #IAM protest
  • KIDS Foundation
  • World Wildlife Foundation
  • One World Sustainable Investments
  • Regional Climate Change Programme (RCCP)
  • Shine Literacy



  • Vital Health Foods
  • Pfizer



  • Durr Properties
  • Greeff
  • Spearhead
  • Knowledge Park
  • Harries Projects
  • Old Mutual Properties
  • Rabie
  • Moby



  • Juta



  • Shoprite
  • Sanlam Centre


Travel & Tourism

  • Wilderness Safaris
  • Constantia Valley Association
  • Franschhoek Wine Valley Tourist Association
  • Beach & Bush
  • Tanda Tula
  • Western Cape Tourism



  • Boffin & Fundi

Erica Kleine

BA  (English & Psychology), University of KwaZulu-Natal


Erica started her career as an advertising copywriter, and has since gained extensive experience as a communications practitioner, strategic consultant, project manager and entrepreneur. Her work spans a wide cross-section of sectors and industries, and a large variety of media – from print to digital.


With 25+ years of communications, writing, marketing, eventing (specifically lifestyle/wellbeing events), project management and consulting experience behind her, Erica is passionate about creating innovative, holistic, strategically, socially and environmentally sound solutions for her clients.


The importance of pursuing inner – or personal – transformation, which can then facilitate wider social and environmental transformation, is one of Erica’s core philosophies. Her main aims in life are to thrive, and inspire others to thrive by discovering healthier, more fulfilled and authentic ways of living, being and doing. She lives by the maxim: “Creativity is intelligence having fun.”


In practice this means collaborating closely with clients in their process of becoming ever more conscious and aligned, using her communication skills to help them imagine the amazing possibilities inherent in their lives and projects.

Brand & Project Experience

Erica has worked on a wide range of content creation, instructional design, project and event management and creative services projects, collaborating with creative services peers, subordinates and vendors to produce events and marketing, eLearning and other communications (including print, radio, and online communications and video projects).


These range from some of the world’s most recognisable brands, to lesser-known, but equally rewarding ones. Some of the better-known accounts on which she has worked are:



  • Publicis Advertising
  • WNA Advertising
  • nLighten Customer Experience Consultants


Financial Services/Consulting

  • Ernst & Young
  • Accenture
  • Sanlam
  • Telesure



  • World Wide Fund for Nature (WWF)
  • Rodan & Fields (R&F)
  • Vital Health Foods
  • Virgin Active
  • Holistic Living & Design Lifestyle Events



  • Hudson’s Bay Company (HBC)



  • The Nelson Mandela Foundation-endorsed 67 Blankets initiative
  • MMI Foundation/Metropolitan Health
  • The South African Institute for Entrepreneurship (SAIE)
  • The Stellenbosch University School of Business-affiliated Impumelelo Social Innovations Centre
  • Wot-If? Trust
  • Umuzi Academy
  • I Love Coffee (upskilling deaf black South African youth)



  • MTN


International Cultural Relations/Governmental/Local Community Organisations

  • British Council
  • Cape Town City Council
  • Muizenberg Improvement District
  • SARS



  • Cape Media Publications
  • Independent Newspapers
  • Trialogue Publications
  • Valiant Media (specifically, the Pick ‘n Pay-endorsed Argus Cycle Tour and Mercedes Benz 75th Anniversary in SA commemorative books)
  • Pearson Education/Maskew Miller Lomgman (MML) – authored a SA Further Education and Training (FET) course texbook ‘Business Practice’
  • Mafube Publishers
  • Isikhova Publishers
  • Bush Community Radio Station


eLearning/Human Performance Improvement

  • Cognician Self-coaching & eLearning Platform
  • LRMG Performance Architects
  • Achievement Awards Group
  • EDGE Learning Media


Events (including)

  • The Observatory Holistic Lifestyle Fair
  • Community Chest Carnival
  • Observatory Street Festival
  • Cape Town Summer Festival
  • Streetopia Festival (Hosted by Afrikaburn)



Resources (Just a few that have helped shape our thinking – there’s lots out there!)



  • This Changes Everything Capitalism vs The Climate – Naomi Klein
  • Antifragile – Nassim Nicholas Taleb
  • Signals – Dr Pippa Malmgren
  • Green to Gold – Daniel C. Esty and Andrew S. Winston
  • Natural Capitalism – Paul Hawken, Amory Lovins, L. Hunter Lovins
  • Plan B 3.0 – Lester R. Brown
  • Cradle to Cradle – Remaking the Way We Make Things – William McDonough and Michael Braungart
  • Confessions of an Eco Sinner – Fred Pearce
  • Spiritual Capital – Danah Zohar and Ian Marshall
  • The Price of Inequality – Joseph E. Stiglitz
  • Democracy at Work: A Cure for Capitalism – Richard D. Wolff
  • The Zero Marginal Cost Society – Jeremy Rifkin


Our network is as wide as it is deep, in terms of skills, knowledge and experience. It includes businessmen, critical thinkers, designers, copywriters, media experts, researchers, entrepreneurs, software developers, NGOs, learning institutions, innovators and environmental practitioners.


We have expert contacts throughout South Africa, as well as in the US, UK, Netherlands, Denmark, Sweden, the Philipines and Australia, and our extensive network is growing all the time.


By working with us, you’ll be tapping into our social capital and expertise.


Ian Davidson

+27 (0)72 564 6423


Erica Kleine

+27 (0)83 332 9785


1st Floor, Block H
Russell House, Greenford Office Estate
Punters Way, Kenilworth 7708
Cape Town, South Africa